August, 18, 2015

AA Wins Award

American Eagle Outfitters’s undergarment line Aerie just scored a major win for ditching photoshop and celebrating women who don’t fit into the supermodel mold.

The National Eating Disorders Association (NEDA) honored the underwear line’s #AerieReal campaign with its first-ever NEDA Inspires Seal of Approval, the organization announced Monday.

Launched in 2014, American Eagle’s Aerie campaign promotes healthy body image by not digitally removing models’ blemishes, tattoos, cellulite or other features that are typically photoshopped on the website or in advertisements.

“We’re thrilled to acknowledge Aerie for leading the charge in encouraging girls and young women to embrace who they are by rejecting the unrealistic, body-perfect ‘ideal’ promoted by retouching images,” NEDA program director Claire Mysko tells PEOPLE.

More here!