December, 3, 2009
The debate continues….
By STEVEN ERLANGER
Published: December 2, 2009
AIRBRUSH WITH THE LAW Valérie Boyer has proposed legislation in France that would require that all digitally altered photographs of people used in advertising be labeled as retouched.
Point, Shoot, Retouch and Label?
VALÉRIE BOYER is 47, a member of the French parliament and a divorced mother of three. She is tall, fashionable and, dare we say it, slim.
But she has also created a small furor here and abroad with her latest proposal: a draft law that would require all digitally altered photographs of people used in advertising be labeled as retouched.
Some think such a law would destroy photographic art; some think it might help reduce anorexia; some say the idea is aimed at the wrong target, given that nearly every advertising photograph is retouched. Others believe such a label might sensitize people to the fakery involved in most of the advertising images with which they’re bludgeoned…..